Communities of interest – Howard Bloom, P.T. Barnum

March 27, 2010

Click for Howard Bloom's website!

The gorgeous Joan Jett

Howard Bloom is one of my favourite writers. He began as an enormously successful music publicist who launched the careers of Prince, Joan Jett, ZZ Top, John Mellancamp and many others. Bloom even tried to help Michael Jackson when he was already a troubled star. Bloom then spent 13 years confined to his bed with Chronic Fatigue Syndrome. Thankfully he has recovered and is now a best-selling writer about mass behaviour.

Bloom demonstrates that such great thinkers as Plato and Charles Darwin were also great self-publicists. Other ground-breaking thinkers – and here we can think of Friedrich Nietzsche and Charles Peirce – were ineffective at publicising their own work.

Their greatness was a posthumous one – as Nietzsche pointed out of himself, he was ‘one of the untimely ones’. This raises the ‘what if?’ question. What if Nietzsche had engaged a good PR agency? What if Peirce had contracted a good ghost writer? As the great financial success of Gavin Menzies, referred to in my earlier posts, indicates – good public relations and good writing skills are highly effective in spreading new signs through communities.

P. T. Barnum Reader

It's Colossal!

One of the heroes of Bloom’s book is the great showman and publicist Phineas Taylor Barnum. Reading this led me to a selection of Barnum’s own writings – a rollicking read called The Colossal P. T. Barnum Reader. Read it and you’ll see how much of our 21st century world of celebrity culture was first made by Barnum. You only have to check the sales of magazines such as OK! or Hello! and the thousands of celebrity features on TV, newspapers and the Web to realize the giant world-wide community of devoted fans that Barnum made and which grew after him.

The crucial power of Plato and Darwin and Barnum was to create a community of followers. Their thinking was solitary but their publicity forged huge communities of interest. Devoted communities who will listen to anyone who can publicise their message.


Prime Minister praises Shakeel Hafez

March 25, 2010

In my post of Feb. 24 2010 I outlined the fine new publication Safeguarding Children: guidance for  madressahs and supplementary schools. Now the work of its editor, my colleague Shakeel Hafez, has been recognised by the UK Prime Minister – Gordon Brown. In a letter to Shakeel he refers to the “hard work you have done to engage with those working in Madressahs and Supplementary Schools” and writes that officials from the government’s Department for Children, Schools and Families will be in touch to discuss how this unique publication can be disseminated throughout the UK.

Well done, Shakeel!

Captain cooked?

March 22, 2010

Endnote to the last post. When I was a student I mentioned my childhood visit to the Captain Cook Memorial Museum to a fellow student, some of whose ancestors came from Hawaii. I was appalled when he said, “Our family think it’s quite possible one of our ancestors may have eaten a portion of Cook – after he was killed and baked.”

I had trouble believing this – so later I asked my father what he thought. He dryly remarked, “Well, let’s be fair. Cook was asking for trouble – giving people ideas – with a name like that…”

Levathes 3, Menzies 0

March 22, 2010

When I was a small boy our school class visited Whitby on the Yorkshire coast and its Captain Cook Memorial Museum. When we got back to school our teacher instructed us to write about how James Cook discovered Australia in 1770.

Of course, the first European to land in Australia was the Dutchman Willem Janzoon as early as 1606, followed by several other Dutch captains. Much, much earlier, the first nations of Australia, the aboriginal peoples, settled the continent from their homelands on the Pacific Rim of Asia.

My youthful pride in a ‘Great Yorkshireman’ is similar to the pride of many Chinese people in the great fifteenth century seafarer Zheng He – and other imperial eunuch explorers of the Pacific and Indian Oceans.

The author Gavin Menzies, who I mentioned in my last posting, appears to have done what my junior school teacher did, interpret history to enhance local pride.

When China Ruled The Seas by Louise LevathesReading Louise Levathes’ well written and securely researched When China Ruled the Seas: the treasure fleet of the dragon throne, 1405-1433 after reading Gavin Menzies’ ‘1421’ is a cheering experience. Her book is a true ‘3-Dimensional’ book. Its well researched in terms of the material (1-D) and textual (2-D) evidence and shows a keen sense of the transmission (and suppression) of knowledge of the voyages over the centuries (making the book truly 3-Dimensional).

Scholars have documented the many factual errors of ‘1421’ at the 1421 Exposed website and the 1421 Bunkum website. For me, the really convincing evidence is the translations by Dr Geoff Wade of the references to the Zheng He voyages found in the Ming Dynasty imperial annals. Dr Wade is a scholar based at the Australian National University in Canberra. In contrast to Mr Menzies, Dr Wade is a specialist in the history of fifteenth century South-east Asia with a knowledge of the languages of the contemporary texts which refer to the Chinese voyages of exploration.

I admit to being wrong about ‘1421’ in my earlier post. The weight of the scholarly evidence shows the book may not quite reach the level of being truly 1-dimensional.

‘1421’ and 1-D, 2-D and 3-D history

March 21, 2010

I paid 1p. last week for 1421: the year that China discovered the world by1421 - a book by Gavin Menzies Gavin Menzies. Initially, I felt I paid too much for it! However on reflection,  provided you want a Dan Brown style yarn which you don’t really believe in, it’s good entertainment.

His thesis, widely derided by scholars throughout China as well as abroad, is that Chinese fleets reached America and Australasia before Europeans and sailed to Italy (before the Suez canal!) to spark the Italian Renaissance. All with a lack of contemporary witness reports as evidence.

In yesterday’s post I pointed out, based on Walter Watson’s book The Architectonics of Meaning, how important it is to look at the entire developmental range of a civilization over time. Well, Menzies was a submariner, and he never gets his head up for any length of time out of the watery world into the world of signs, of textual evidence, into comparative cultural evolution.

Flatland - annotated edition of the classic book by Edwin A. AbbottOn reflection, though, I think a good metaphor for the quality differences in history can be found in Edwin A. Abbott’s short novel Flatland. Recently an excellent new edition annotated by Ian Stewart has been published. Abbott was a Victorian headteacher who specialised in mathematics and theology. He talks about a 1- dimensional Lineland and the creatures who live there, and then a 2- dimensional Flatland with the other creatures who live there and finally migrating to the wonderful 3-dimensional Sphereland. Salvation! The inhabitants of each ‘-land’ are unaware of the other dimensions, until some special circumstances occur, which gives Flatland its plot.

Gavin Menzies’ is a 1-D history, unaware of the world of the general ideas which animate the Chinese literati and their Neoconfucian orthodoxies.

Felipe Fernandez-Armesto is a fine historian who has been particularity trenchant about Gavin Menzies. In his book Millenium: a history of our last 1000 years he describes the history of China and of the West in cross-sections sliced into time. For example, in one scenario he shows that in the year 1000 CE , China was far more advanced than Western Europe, both culturally and materially. In this book he uses a  2-D method. By that I mean a method which is aware of the world of general ideas but does not take into account the transmission of cultural ideas over time.

In other books Fernandez-Armesto uses a 3-D method, which includes anCivilization and science in China vol 1 - masterpiece by Joseph Needham awareness of the generational transmission of the shared concepts of a civilization. The supreme example of the 3-D history method applied to China is Joseph Needham’s multi-volume masterpiece Science and Civilization in China. This traces the Middle Kingdom’s core ideas and their application in technologies as they mutate over the centuries. A breathtaking vision!

Correction. Since posting this article I have been contacted by Dr Geoff Wade, of the Australian National University. Dr Wade made the valid point that Gavin Menzies clearly does not market his book as a fictional entertainment, as does Dan Brown. Mr Menzies expects us to read it as alternative history. Dr Wade provided the web link to ‘The ‘1421’ Myth Exposed’ which I strongly encourage you to visit. My next post will summarise the evidence from the perspective of ‘signs of communities’.

The wisdom of pluralism and diversity – East and West

March 20, 2010

Richard McKeon was a one-time Chair of the University of Chicago’s Department of Philosophy. An exponent of the comparative method in the history of philosophy he supported the Great Books approach to Western Culture and had a major role in the United Nations Declaration On Human Rights. He wrote many books including the standard partly-abridged translation of Aristotle into English.

McKeon  set his  face against Leo Strauss joining the Philosophy Department. Strauss is better known that McKeon today – because he founded intellectual neo-conservatism. McKeon felt that neo-conservatism was an unstable mixture of exoteric authoritarianism layered over esoteric relativism. Strauss joined the Politics Department at Chicago for the rest of his career.

McKeon’s pluralism has its best expression in his essay ‘Philosophical Semantics and Philosophical Enquiry’ in his Freedom and History and Other Essays: an introduction to the work of Richard McKeon. He sees the works of the great European philosophers falling into four categories, four great traditions. We can describe them as traditions of Matter, Mind, Media and a Mixture of the first three. Matter is represented by the tradition of the Eleatic materialists, Democritus and Epicurus – and modern science. Mind by Pythagoras, Plato,  the Neo-Platonists – and the central traditions of Christianity and Islam. Media by the Sophists such as the benign Protagoras, the malign Gorgias, modern existentialist and pomo thinkers – and the persuasion professions such as public relations, marketing and journalism. The Mixture of these three is represented by Aristotle and the Scholastic tradition.

His work was then developed by Walter Watson from the State University of New York at Stoney Brook. His book The Architectonics of Meaning: foundations of the new pluralism has a more Aristotelian take on pluralism and support for the diversity of thought and enquiry. ‘Architectonics’ is the Aristotelian’s term for their own eclectic method of interpreting all aspects of human life and of the natural world.

You may think: so far, so Eurocentric, so outdated! That would be very incorrect. The work of McKeon and Watson was taken further by David A. Dilworth, a Columbia University philosopher and orientalist.  In his great extension of the work of McKeon and Watson, titled Philosophy in World Perspective: a comparative hermeneutic of the major theories, Dilworth applies the pluralist method worked out for 2,400 years of European thought to the thought of East Asia over a similar period. His interpretation of the interpretations of the cosmos and the world shared by the great thinkers of the two civilizations is a dazzling success. Matter is Taoism, Mind is Buddhism, Media is Confucianism/Legalism. Media is Neoconfucianism, the ideology of the Imperial bureaucracy, the examination syllabus of Max Weber’s ‘Chinese Literati’ from 605 CE down to 1912. Once we see that China kept its equivalent of Aristotelianism, its own Scholasticism, for 300 years longer than Europe, we can see why Chinese science and civilization did not develop from an early high. There were no Chinese equivalents of Bacon and Hobbes, Leibniz, Montaigne and many others who overthrew the Scholastics and their descendants in Europe.

Dilworth shows in detail the commonality of humanity’s high culture. A pluralism and a diversity in both East and West. He is a life-changing read. Once you’ve read his book you won’t ever again think from a biassed Orientalist or Occidentalist viewpoint.

Confucian and Jewish cultures

March 16, 2010

OMF International have a superb website – China’s Millions – which givesOMF International logo a  consistently faith-focussed image of China’s history. However, I think we need to add something to complete the picture.

There are significant similarities between the Confucian and Neo-Confucian tradition on the one hand and the tradition of Tanakh and its developments on the other, in the way they have culturally evolved.

Confucianism and Judaism are the world’s two great community traditions of this-worldly belief. Both have shown, through millennia, a cultural resistance to doctrines of salvation through rebirth or through paradise. It seems extraordinary that their parallel cultural histories over the past five thousand years have not been fully explored by the scholars of religion and of communities. In addition, for hundreds of years there has been a similar history of discrimination against Chinese and Jewish entrepreneurial ‘middlemen’ communities in Asia and in Europe.

Given this family resemblance between the two cultures, the two recent best-selling antisemitic books of Song Hongbing – ‘Currency Wars’ – published in China, South Korea and Vietnam, are particularly deplorable.

Jon Benjamin, chief executive of the Board of Deputies of British Jews, comments on these books: “The Chinese have the highest regard for what they see as Jewish intellectual and commercial acumen, with little or no concurrent culture of antisemitism. This claim, however, plays to the most discredited and outmoded canards surrounding Jews and their influence. That it should gain currency in the world’s most important emerging economy is a great concern.”